Standing out is easy. The question is: what's next? Whether you are a creative, a brand or a retailer — you either evolve or you disappear. To stay attractive in this expanding universe of beauty, we must all continue making a difference. That’s why we have made it our purpose to empower you with solutions, knowledge and creativity that make your business thrive. That has been our commitment since the day we disrupted the industry.
Here’s the secret:
To reach your customer is fundamental — to be there when they need you is vital to develop your relationship. Through our vast network of salons, retail channels and online capabilities we cover the Nordics in every aspect. But most importantly, as a brand you’ll get the very best ”all-the-way”-service there is to create a unique customer experience. We connect our brands with the right customer through the right channel and at the right time.
Selling products is one thing. But knowing your customer’s needs and dreams is key in creating new opportunities. We have a best-of-breed digital backbone to our business. It bridges our services, packaging, shopping experience and marketing assets to help us understand and know what’s going on. All to create synergies that makes a difference for each and everyone in the chain.
Our people is our heart. 90 real human beings that make the magic happen. Most of us come from the same world as our customers, that’s why we know what they need and we can feel what they feel. No machine in the world can do that. We serve our customers with creative knowledge and new trends to give them a competitive edge everyday. But we also create new opportunities for our business relationships and brands with full creative magic and strategic planning all the way from a successful launch to the on-going campaign support.
What became the flare of our creation happened in a newly started salon just a decade ago. Here is where our two founders Fredrik Gelkner and Mikael Nilsson first met in a business negotiation representing each side, the client and the agent. An agreement led to more meetings and soon they became friends. But who could have known that the beginning of their friendship was going to ignite a revolution. Back then, hairdressers only had two options — to buy from a sales guy with a single-brand portfolio or just walk to the local wholesaler and pick from the shelf.
The gap in the market was really a big fat knot tying the hairdressers creativity behind their back. How we untied this knot became the foundation of our venture. But more important is why we did it: Every hairdresser should be able to buy what they want, whenever they like, in the quantities they need. Today it is so obvious it makes one laugh. But when we launched this idea we got turned down by every brand in the business. Now we are established as the largest distributor to hairdressers in the nordic countries. And all of our 55000 customers have the freedom of choosing between 18000 products from more than 80 brands. All thanks to a friendship that started in a salon in 2007.
Since that day we see all of our customers and business relations as friends.
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Our digital world for hairdressers is more than just an online shopping experience in 4 languages. It is full of inspiration, news, knowledge and more than 15000 products. Most importantly it connects all of our 80 brands and with every single of our 30000 customers day and night in a relevant way for each and everyone.
Headbrands.se Headbrands.dk Headbrands.no Headbrands.fi
We help industry professionals to discover whole new sides to themselves by hosting educations and events. Together with us they can learn, meet others and get inspired — by joining us on a trip to New York or Milan for a cutting course, or learning something new directly in their own salon.
Thanks to our very own education team and great contacts in the hair industry, we can decide based on trends and the interest from our customers, what kind of courses and events we chose to host from month to month and year to year.
Located in Lund, Sweden, the 5000 square meter large hub is the home of our head office, our main warehouse, showrooms, education space and much more. It is designed to connect people from different departments in-house as well as people from all around our world. Who ever you are — please feel at home.